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Preferred term

message interpretation process model  

Definition

  • The message interpretation process (MIP) model tracks media effects from an information processing perspective. The model (Figure 2) has evolved largely out of social cognitive theory, expectancy theory, and dual-process theories of attitude change. [Source: Encyclopedia of Children, Adolescents, and the Media; Message Interpretation Process Model]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-ZWRJ73LB-T

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