Concept information
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business and management
management theory
management theory encyc
managing people, personality, and perception
[muestre todas las 41 rutas]
Término preferido
theory of reasoned action
Definición
- Theory of reasoned action contributes to the understanding of persuasion theory and human motivation by explaining how actions are the product of behavioral intentions to act in one way rather than some other. Persuasion theory is a broad approach to explain the cognitive and behavioral aspects of human choice and behavior. [Source: Encyclopedia of Public Relations; Theory of Reasoned Action]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-B7S8QD1C-H
Conceptos equivalentes
concepts.sagepub.com
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