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social science subjects > sociology > gender and sexuality > gender roles in television commercials

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gender roles in television commercials  

Definición

  • Although gender stereotyping in television advertising has decreased somewhat since gender roles in television commercials were first studied in the 1970s, such stereotyping remains today, especially in advertising on American television. However, there is some evidence that adolescents are exhibiting critical thinking in viewing such ads. [Source: Encyclopedia of Children, Adolescents, and the Media; Gender Roles in Television Commercials]

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URI

http://data.loterre.fr/ark:/67375/N9J-CPGXG95K-Q

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