Concept information
Término preferido
viewer age and advertising
Definición
- Children often encounter advertising and observe consumer behavior while very young. As children mature, their attitudes, beliefs, and behavioral responses toward advertising change. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Viewer Age and]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-CQ19NMGN-V
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