Concept information
Término preferido
Tony Schwartz
Definición
- According to Tony Schwartz, political campaigns are won or lost in the living room with the help of the media. Long gone are the days of baby kissing and mingling with the constituents. [Source: Encyclopedia of Political Communication; Schwartz, Tony]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-DSNJ2ZPG-W
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