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... > social science subjects > business and management > marketing (business) > consumer culture > everyday life in consumer culture > The Body Shop

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The Body Shop  

Definición

  • The Body Shop (TBS) is a values-driven, high-quality skin and body care producer and retailer launched in 1976 in Brighton, on the south coast of England. Anita Roddick, the founder of the company and a self-proclaimed feminist, initially sold twenty-four naturally based skin and hair care products with minimal packaging. [Source: Encyclopedia of Consumer Culture; Body Shop, The]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-F3X3K2XC-J

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