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Concept information

Término preferido

audience research companies  

Definición

  • Largely because of advertiser demand for reader, listener, and viewer information, print and electronic media spend millions of dollars each year obtaining those data. They rarely develop the data themselves as that is seen as an obvious conflict of interest. [Source: Encyclopedia of Journalism; Audience Research Companies]

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URI

http://data.loterre.fr/ark:/67375/N9J-FVZVN9PK-3

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