Concept information
Término preferido
marketing
Definición
- Marketing is the customer-oriented process of creating, pricing, distributing, and promoting goods or services. Over the years marketing has evolved from its dedicated, process-oriented roots to become a distinct and integrated component that drives the output of every organization. [Source: Encyclopedia of Journalism; Marketing]
Concepto genérico
Conceptos específicos
- advanced pricing agreement
- advertising
- back translation
- brand loyalty
- branding
- buying behavior
- channels
- competitive market analysis
- consumer behavior
- consumer needs and wants
- consumer surveys
- consumption
- customer relationship management
- emerging markets
- global brand strategy
- integrated marketing communication
- international marketing research
- lifestyle research
- market audit
- market development
- market research
- market share
- marketing of health services
- marketing research
- markets
- Maslow's Hierarchy of Needs
- media
- media and direct marketing
- pricing
- relationship marketing
- sales
- salesmanship
- seasonality
- simulation modeling
- SIOP
- social marketing
- wholesale sector
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-GJ505M4L-D
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