Concept information
Término preferido
elaboration likelihood model
Definición
- Definition The elaboration likelihood model (ELM) of persuasion is a theory about how attitudes are formed and changed. This theory organizes the many different attitude change processes under a single conceptual umbrella. [Source: Encyclopedia of Social Psychology; Elaboration Likelihood Model]
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URI
http://data.loterre.fr/ark:/67375/N9J-GTPCW271-H
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