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buying behavior  

Definición

  • Buying behavior, a component of consumer behavior, involves how people, in their roles as individual, household, and organizational consumers, seek satisfaction of their needs and wants through product acquisition and use. The focus is also often on the motivating factors that drive consumers to buy a certain brand of product. [Source: Encyclopedia of Business in Today's World; Buying Motives/Behavior]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-HDW5B333-F

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