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social science subjects > psychology > social psychology > influence (psychology) > sleeper effect
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... > social science subjects > business and management > organization studies > organization studies encyc > organizational behavior > leadership theory > influence (psychology) > sleeper effect
... > social science subjects > business and management > organization studies > organizational behavior > leadership theory > influence (psychology) > sleeper effect
... > social science subjects > psychology > social psychology > group dynamics > organizational behavior > leadership theory > influence (psychology) > sleeper effect
... > social science subjects > business and management > organization studies > organization studies encyc > leadership theory > influence (psychology) > sleeper effect

Término preferido

sleeper effect  

Definición

  • Definition A sleeper effect in persuasion is a delayed increase in the impact of a persuasive message. In other words, a sleeper effect occurs when a communication shows no immediate persuasive effects, but, after some time, the recipient of the communication becomes more favorable toward the position advocated by the message. [Source: Encyclopedia of Social Psychology; Sleeper Effect]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-HGRGRCX5-H

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