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... > social science subjects > politics and international relations > political science > campaigns, elections and electoral behavior > political campaign management > functional theory of political campaign discourse

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functional theory of political campaign discourse  

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  • FUNCTIONAL THEORY OF Political Campaign Discourse assumes voting is a comparative act: citizens vote for the candidate who appears preferable on criteria most important to each voter. Candidates must distinguish themselves from opponents. [Source: Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior; Functional Theory of Political Campaign Discourse]

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http://data.loterre.fr/ark:/67375/N9J-K7G1FZKC-F

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