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Término preferido

spiral of silence  

Definición

  • Spiral of silence theory argues that public opinion is a powerful force in contemporary society and explains the role of the mass media in contributing to—and even magnifying—the effects of that force. Since the publication of the initial version of spiral of silence in a 1974 journal article by Elisabeth Noelle-Neumann, a leading German communication scholar and public-opinion researcher, the theory and its associated methodological approach have had important implications, both in the United States and internationally, for interpersonal, group, and mediated communication, as well as for sociology, social psychology, political science, and even marketing. [Source: Encyclopedia of Communication Theory; Spiral of Silence]

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URI

http://data.loterre.fr/ark:/67375/N9J-K8B4JL46-F

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