Concept information
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communication and media studies
communication studies
communication theory
social-interactional orientations
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communication and media studies
communication studies
communication theory
information, media, and communication technology
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politics and international relations
political science
political communications
political communication theory
Término preferido
spiral of silence
Definición
- Spiral of silence theory argues that public opinion is a powerful force in contemporary society and explains the role of the mass media in contributing to—and even magnifying—the effects of that force. Since the publication of the initial version of spiral of silence in a 1974 journal article by Elisabeth Noelle-Neumann, a leading German communication scholar and public-opinion researcher, the theory and its associated methodological approach have had important implications, both in the United States and internationally, for interpersonal, group, and mediated communication, as well as for sociology, social psychology, political science, and even marketing. [Source: Encyclopedia of Communication Theory; Spiral of Silence]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-K8B4JL46-F
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