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social impact theory  

Definición

  • Social impact theory was proposed by Bibb Latané in 1981 to predict how and when sources of social influence will affect a target of influence. It is a very broad theory, seeking to encompass a variety of thoughts, feelings, behaviors, and physiological states. [Source: Encyclopedia of Group Processes & Intergroup Relations; Social Impact Theory]

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URI

http://data.loterre.fr/ark:/67375/N9J-KGH6TVK2-N

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