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five forces  

Definición

  • The model of five forces is an industry structural model to understand the workings of competitive forces and to formulate a company's active and reactive competitive strategies against its rivals. An industry is a group of firms producing products and services that are close substitutes of each other's. [Source: International Encyclopedia of Organization Studies; Five Forces]

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http://data.loterre.fr/ark:/67375/N9J-L004GNK1-P

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