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communication accommodation theory  

Definición

  • Communication accommodation theory (CAT) has much currency in the broadly applied arenas of interpersonal and intergroup communication, including in health contexts. Accommodating others has been a prime route whereby people can communicatively reduce (via convergent tactics) or magnify (via divergence) social differences between themselves and others in face-to-face interaction and through new electronic media. [Source: Encyclopedia of Health Communication; Communication Accommodation Theory]

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URI

http://data.loterre.fr/ark:/67375/N9J-L9WLJF3G-0

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