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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > decommodification

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decommodification  

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  • In current theories of consumption, consumer practices are often described as processes of decommodification or decommoditization. The notion of decommodification indicates the active work—symbolic and practical—that people as consumers do on goods to make them effective, meaningful, and usable in everyday relations, thus partially removing them from the cash nexus. [Source: Encyclopedia of Consumer Culture; Decommodification]

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http://data.loterre.fr/ark:/67375/N9J-ML4B2NNP-5

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