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prospect theory  

Definición

  • Prospect theory is the most influential behavioral theory of choice in the social sciences. Psychologists Daniel Kahneman and Amos Tversky created it in 1979 when they discovered that how someone thinks about a choice influences one's attitude toward risk. [Source: The Encyclopedia of Political Science; Prospect Theory]

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http://data.loterre.fr/ark:/67375/N9J-MT5G49TD-5

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