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... > social science subjects > communication and media studies > media studies > new media > business of new media > personalization

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personalization  

Definición

  • Personalization is a key term in understanding contemporary transformations in the economy, technology, media, politics, and culture. In its narrow sense, it means the drive of firms to market products, cultural goods, and information differentiated according to individuals' preferences. [Source: Encyclopedia of Social Media and Politics; Personalization]

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http://data.loterre.fr/ark:/67375/N9J-MVB34DPJ-0

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