Concept information
Término preferido
communication campaigns in health and environment
Definición
- Communication campaigns have functioned as vehicles of public information and persuasion throughout history. Issues driving them have included religion, politics, and culture—and more recently, the marketing of commercial goods and services, value-driven causes, and economic and social development. [Source: Encyclopedia of Science and Technology Communication; Communication Campaigns in Health and Environment]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-NGR9390R-J
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