Concept information
Término preferido
cultivation
Definición
- Cultivation is a prominent theory in mass communication research that describes a process whereby viewers' perception of the real world and the media world merge and blur together. This cultivation effect is the result of cumulative exposure to large amounts of media over long periods of time. [Source: Encyclopedia of Social Media and Politics; Cultivation]
Concepto genérico
Conceptos específicos
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-NRZXV1QG-7
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