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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > gifts and reciprocity

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gifts and reciprocity  

Definición

  • Long before objects were bought and sold, they were given, circulated, and venerated. The intensely meaningful, demanding, and ambivalent nature of gift exchange has long been recognized. [Source: Encyclopedia of Consumer Culture; Gifts and Reciprocity]

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http://data.loterre.fr/ark:/67375/N9J-QVC2WHBK-6

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