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social science subjects > psychology > behavior mechanisms > behavior (psychology) > consumer behavior
social science subjects > business and management > marketing (business) > marketing > consumer behavior
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > consumer behavior
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > consumer behavior
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > consumer behavior
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > consumer behavior
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > consumer behavior
social science subjects > psychology > applied psychology > consumer behavior
social science subjects > psychology > social psychology > applied social psychology > consumer behavior
social science subjects > business and management > marketing (business) > B2C marketing > consumer behavior

Término preferido

consumer behavior  

Definición

  • Consumer behavior is a field of study that generally falls under the umbrella of marketing and is associated with consumer research. Consumer behavior is defined as being concerned with “individuals or groups acquiring, using and disposing of products, services, ideas or experiences” (Arnould, Price, and Zinkhan 2002, 5) and as “the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy wants and needs” (Solomon et al. [Source: Encyclopedia of Consumer Culture; Consumer Behavior]

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http://data.loterre.fr/ark:/67375/N9J-QWCF368W-4

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