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... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > attitude theory

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attitude theory  

Definición

  • Attitude has been a difficult concept to define adequately, primarily because it has been defined by so many, but also because of the word's differing lay uses and connotations. Since the early 1900s, a number of theories have been developed to provide a framework for the attitude-behavior relationship that would provide explanatory and predictive information. [Source: Encyclopedia of Communication Theory; Attitude Theory]

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URI

http://data.loterre.fr/ark:/67375/N9J-RW7SLJN9-Q

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