: SAGE: event marketing

social science subjects > business and management > marketing (business) > event marketing

social science subjects > business and management > event management > event marketing

event marketing

Event marketing is defined as designing or developing a live themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. The traditional approach of event marketing has been to create awareness to the public, fans and spectators by creating “signposts” with corporate partners that support the spectacle at sporting and entertainment events. [Source: Encyclopedia of Sports Management and Marketing; Event Marketing]

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