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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > dematerialization

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dematerialization  

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  • Dematerialization can be taken variously as meaning less materials used in objects, a less materialistic outlook on consumption, or the virtualization of communication and interaction. Designer and technology advocate R. Buckminster Fuller began using the term ephemeralization in the early 1930s to mean getting more out of less, or as he once put it, “more and more with less and less until eventually you can do everything with nothing” (1938, 252). [Source: Encyclopedia of Consumer Culture; Dematerialization]

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http://data.loterre.fr/ark:/67375/N9J-TB5XFMHQ-2

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