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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > ordinary consumption

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ordinary consumption  

Definición

  • Ordinary consumption refers to mundane, quotidian, and routinized forms of consumption and to the theoretical and academic approaches, which pay these forms of consumption serious attention. As such, this term is in fact a millennial manifesto, calling for a radical reorientation of cultural studies of consumption. [Source: Encyclopedia of Consumer Culture; Ordinary Consumption]

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http://data.loterre.fr/ark:/67375/N9J-V66MKNP5-G

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