Concept information
Término preferido
effects of advertising on children
Definición
- Despite many years of academic research, there continues to be no consensus on the way in which advertising influences children and adolescents. Some authors argue that children are critical consumers who are well capable of defending themselves against the possible negative effects of advertising. [Source: Encyclopedia of Applied Developmental Science; Advertising, Effects on Children]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-VF07ZN70-4
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