Concept information
Término preferido
food advertising, gender, ethnicity, and age
Definición
- According to Advertising Age, U.S. advertising spending for food, beverages, and candy in 2004 was approximately $6.8 billion, placing it sixth highest among all product categories. Some researchers have suggested that advertising for food products accounts for as much 10 to 15 commercials per viewer every hour on TV. Because many food advertisers realize that young people are a very important target audience, programming and media geared toward children and adolescents also tend to contain a high percentage of advertisements for food products. [Source: Encyclopedia of Children, Adolescents, and the Media; Food Advertising, Gender, Ethnicity, and Age]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-VS5CTC9K-F
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}