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social science subjects > health and social care > health care management > marketing and customer value > customer satisfaction research

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customer satisfaction research  

Definición

  • Customer satisfaction research is conducted to determine the customer's reaction to or feeling about the value received from products or services purchased or provided (usually, but not always, for some type of compensation). Such research usually evaluates a specific product or service offering during or after use, usually through the vehicle of a customer satisfaction survey. [Source: Encyclopedia of Health Care Management; Customer Satisfaction Research]

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URI

http://data.loterre.fr/ark:/67375/N9J-WKXGFJ1C-7

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