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... > social science subjects > communication and media studies > communication studies > communication theory > social-interactional orientations > positioning theory
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... > social science subjects > education > education studies > sociology of education > education in society and culture > evaluation, testing, and research methods > qualitative research > qualitative data analysis > phenomenological analysis > positioning theory
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Término preferido

positioning theory  

Definición

  • Positioning theory can be traced to several sources from within the disciplines of marketing, social psychology, and linguistics. Within the field of marketing, positioning refers to the strategic use of communication to position products in the marketplace. [Source: Encyclopedia of Communication Theory; Positioning Theory]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-WLXZJQVJ-5

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