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social science subjects > psychology > social psychology > judgment and decision making > loss aversion

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loss aversion  

Definición

  • Definition Loss aversion refers to people's tendency to prefer avoiding losses to acquiring gains of equal magnitude. In other words, the value people place on avoiding a certain loss is higher than the value of acquiring a gain of equal size. [Source: Encyclopedia of Social Psychology; Loss Aversion]

Concepto genérico

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http://data.loterre.fr/ark:/67375/N9J-Z2GQ83PH-8

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