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SAGE Social Science Thesaurus

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Concept information

Término preferido

branding  

Definición

  • Branding is the practice of adding an artificial identity to a product, company, or person. Originally, branding referred to the practice of marking slaves or cattle with signs of property. [Source: Encyclopedia of Consumer Culture; Branding]

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URI

http://data.loterre.fr/ark:/67375/N9J-Z2QJW7V0-D

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