Concept information
Término preferido
branding
Definición
- Branding is the practice of adding an artificial identity to a product, company, or person. Originally, branding referred to the practice of marking slaves or cattle with signs of property. [Source: Encyclopedia of Consumer Culture; Branding]
Concepto genérico
Conceptos específicos
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-Z2QJW7V0-D
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