: SAGE: social marketing in health promotion

social science subjects > health and social care > lifestyle medicine and health > health policy, public health, and health education > social marketing in health promotion

social marketing in health promotion

Commercial marketing is among the most successful social endeavors. Since the early 20th century, marketing strategies such as branding have been central to the global economy and have grown in reach and influence as media channels have proliferated and people's exposure to the media has increased. [Source: Encyclopedia of Lifestyle Medicine & Health; Social Marketing in Health Promotion]

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