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Término preferido
semantic differential
Definición
- Semantic differential is a term used to refer to a method of measuring different dimensions of meaning underlying responses toward an object. This procedure involves presenting individuals with opposing adjective pairs (e.g., good-bad, strong-weak, fast-slow) and asking them to identify where on the scale they feel the object fits in relation to the two adjectives. [Source: Encyclopedia of Measurement and Statistics; Semantic Differential]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-ZLCQFC82-Z
Conceptos equivalentes
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