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facework theories  

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  • Physical faces are one of the primary means by which we distinguish individuals. In facework theories, however, instead of referring to one's physical face, the word face is a metaphorical allusion to one's desired social identity or image(s). [Source: Encyclopedia of Communication Theory; Facework Theories]

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http://data.loterre.fr/ark:/67375/N9J-ZM57QF7M-M

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