Skip to main

SAGE Social Science Thesaurus

Search from vocabulary

mapear
anotar
descargar

Concept information

... > social science subjects > communication and media studies > communication studies > science and technology communication > challenges, issues, and controversies > drug advertising

Término preferido

drug advertising  

Definición

  • When people switch on U.S. television today, they will find—in addition to dramas, comedies, and news—a sea of consumer advertisements enticing them to eat burgers, buy cars, and talk to their doctors about drugs. Prescription drug pitches, known as direct-to-consumer (DTC) advertising, emerged on TV, on radio, and in magazines after 1997 and have altered the landscape of how consumers learn about medicine. [Source: Encyclopedia of Science and Technology Communication; Drug Advertising]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-ZVQ02HPW-B

Descargue este concepto:

RDF/XML TURTLE JSON-LD