Concept information
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politics and international relations
political science
political communications
political groups and organizations
Término preferido
advocacy advertising
Definición
- Advocacy advertising—encompassing issue advertising, legislative issue advertising, editorial advertising, and cause advertising—is a well-established facet of U.S. public policy environments and American political campaigns. Unlike political candidate advertising, advocacy advertising is characterized as ads sponsored by third-party groups, such as corporate entities, issue or cause-related citizen groups, and organized labor. [Source: Encyclopedia of Political Communication; Advocacy Advertising]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-ZZBPPWT5-R
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