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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > mass culture

Terme préférentiel

mass culture  

Définition

  • Mass culture is a pejorative term developed by both conservative literary critics and Marxist theorists from the 1930s onwards to suggest the inferiority of commodity-based capitalist culture as being inauthentic, manipulative and unsatisfying. This inauthentic mass culture is contrasted to the authenticity claimed for high culture (as well as to an imagined people's culture). [Source: The SAGE Dictionary of Cultural Studies; Mass Culture]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-BJ7V883G-X

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