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Concept information

Terme préférentiel

credibility  

Définition

  • Credibility can be defined as the perception or judgment made by message receivers about the believability of the message source and the truthfulness of the message. Source credibility emphasizes the importance of the message source on the impact of the communication process. [Source: Encyclopedia of Public Relations; Credibility]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-BQV16MDZ-V

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