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Concept information

social science subjects > business and management > marketing (business) > first-mover advantage
social science subjects > health and social care > health care management > marketing and customer value > first-mover advantage

Terme préférentiel

first-mover advantage  

Définition

  • The concept of first-mover advantage (FMA) refers to the supposed advantages a company gains by becoming the first significant entrant into a particular market segment. The term has been popularized with the advent of Internetrelated businesses and correlates somewhat with the term “first to market” for traditional businesses. [Source: Encyclopedia of Health Care Management; First-Mover Advantage]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-BS23VS9P-C

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