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Concept information

social science subjects > business and management > business ethics > marketing ethics > corporate public affairs

Terme préférentiel

corporate public affairs  

Définition

  • Corporate public affairs is that arm of the organization that deals with interactions of the organization in the nonmarketplace arena of action. The external environment in which organizations operate today is becoming increasingly intrusive and active in attempts to influence and shape organizational actions and decisions. [Source: Encyclopedia of Business Ethics and Society; Corporate Public Affairs]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-BW9PTSBV-2

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