Passer au contenu principal

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

aligner
annoter
télécharger

Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > consumer culture and the media > gender advertising

Terme préférentiel

gender advertising  

Définition

  • Gender and advertising focuses on the way in which women, and more recently men, are represented in paid-for commercial messages designed to encourage consumers to purchase the product being promoted. In the Anglo-American world, the topic has been viewed as important in respect of morality since the end of the nineteenth century, when some advertisers were accused of using images of scantily clad women to sell unrelated products. [Source: Encyclopedia of Consumer Culture; Gender Advertising]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-BWZZ047Q-6

Télécharger ce concept :

RDF/XML TURTLE JSON-LD