Concept information
Terme préférentiel
marketing ethics
Définition
- Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. Because marketing is a process inherent to most organizations, marketing ethics should be viewed as a subset of business ethics; thus, much of what is written about business ethics applies to marketing ethics as well. [Source: Encyclopedia of Business Ethics and Society; Marketing, Ethics of]
Concept générique
Concepts spécifiques
- AARP
- advertising ethics
- American Federation of Teachers
- bait and switch
- cause-related marketing
- Chamber of Commerce of the United States
- consumer activism
- Consumer Federation of America
- consumer fraud
- consumer goods
- consumer preferences
- Consumer Product Safety Commission
- consumer protection
- consumer rights
- Consumer's Bill of Rights
- consumer sovereignty
- corporate issues management
- corporate public affairs
- cross-cultural consumer marketing
- cultural imperialism
- deceptive advertising
- deceptive practices
- ethics of persuasion
- ethics of persuasive advertising
- food and drug safety legislation
- goodwill
- green marketing
- interest groups
- lemon laws
- marketing to children
- multinational marketing
- ponzi schemes
- price discrimination
- pricing ethics
- public relations
- public relations ethics
- reputation management
- signaling (economics)
- strategic philanthropy
- subliminal advertising
- Thorstein Veblen
- trade associations
- voluntary recalls
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-C4S2ZSXJ-Q
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