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Terme préférentiel

innovation diffusion  

Définition

  • The diffusion of an innovation is the process by which an innovation is communicated to and adopted by potential users. Understanding why an innovation will be adopted or not, and at which pace, is obviously very important for new ventures. [Source: Encyclopedia of New Venture Management; Innovation Diffusion]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-C6HK0HRT-K

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