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social science subjects > business and management > marketing (business) > green marketing
social science subjects > business and management > business ethics > corporations and the environment > green marketing
social science subjects > business and management > business ethics > marketing ethics > green marketing
... > social science subjects > business and management > sociology of work > sociology of work encyc > labor movement and other forms of collective action > corporate social responsibility > green marketing
... > social science subjects > sociology > sociology of work > sociology of work encyc > labor movement and other forms of collective action > corporate social responsibility > green marketing
social science subjects > business and management > business ethics > corporate social responsibility > green marketing

Terme préférentiel

green marketing  

Définition

  • Green marketing involves the consideration of environment-based issues in marketing strategy development, and involves both the greening of products and the greening of organizations. Green marketing emerged from environmentalism and social responsibility perspectives, as a focus on global warming and climate change, depletion of nonrenewable resources, water shortages, and long-term viability of consumption-driven lifestyles received increased public attention. [Source: Encyclopedia of Sports Management and Marketing; Green Marketing]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-C7JHDF97-0

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