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social science subjects > business and management > marketing (business) > branding > brand equity
... > social science subjects > business and management > marketing (business) > marketing > branding > brand equity
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > branding > brand equity
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > branding > brand equity
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > branding > brand equity
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > branding > brand equity
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > branding > brand equity
... > social science subjects > business and management > marketing (business) > marketing > advertising > branding > brand equity
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > branding > brand equity
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > branding > brand equity
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > branding > brand equity
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > branding > brand equity
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > branding > brand equity
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > branding > brand equity
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > branding > brand equity
... > social science subjects > business and management > entrepreneurship > new venture management > legal issues in entrepreneurship > branding > brand equity

Terme préférentiel

brand equity  

Définition

  • Brand equity is the concept in marketing that refers to the added value endowed to a product or service. Brand equity and related research began to gain attention in the late 1980s in general business management. [Source: Encyclopedia of Sports Management and Marketing; Brand Equity]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-CF93PGLN-C

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