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Concept information

Terme préférentiel

ad watch  

Définition

  • An ad watch is a media report and evaluation of political advertising content. Washington Post columnist David Broder is credited with urging fellow journalists to be more watchful of political advertising messages and making coverage of advertising claims a standard feature of campaign news. [Source: Encyclopedia of Political Communication; Ad Watch]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-CH7CXR12-K

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