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SAGE Social Science Thesaurus

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Concept information

Terme préférentiel

viewer age and advertising  

Définition

  • Children often encounter advertising and observe consumer behavior while very young. As children mature, their attitudes, beliefs, and behavioral responses toward advertising change. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Viewer Age and]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-CQ19NMGN-V

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