Concept information
Terme préférentiel
Tony Schwartz
Définition
- According to Tony Schwartz, political campaigns are won or lost in the living room with the help of the media. Long gone are the days of baby kissing and mingling with the constituents. [Source: Encyclopedia of Political Communication; Schwartz, Tony]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-DSNJ2ZPG-W
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